{"id":3469,"date":"2021-07-01T10:26:21","date_gmt":"2021-07-01T10:26:21","guid":{"rendered":"https:\/\/miconwy.cymru\/newyddion\/camu-launch-a-brand-to-promote-welsh-outdoor-activity-businesess\/"},"modified":"2021-07-01T10:26:21","modified_gmt":"2021-07-01T10:26:21","slug":"camu-launch-a-brand-to-promote-welsh-outdoor-activity-businesess","status":"publish","type":"post","link":"https:\/\/miconwy.cymru\/en\/camu-launch-a-brand-to-promote-welsh-outdoor-activity-businesess\/","title":{"rendered":"CAMU Launch &#8211; a Brand to Promote Welsh Outdoor Activity Businesess"},"content":{"rendered":"<p>Following a very difficult period for businesses in the outdoor pursuits sector due to  COVID-19, it is with pleasure that Mentrau Iaith (Welsh language initiatives) in  Gwynedd (Hunaniaith) Bangor, Conwy and Anglesey announce the launch of  CAMU. <\/p>\n<p>CAMU is a campaign to establish a brand to jointly promote businesses who can  provide outdoor pursuits activities through the medium of Welsh and offer a truly  Welsh experience for visitors &#8211; by introducing them to our history, place names,  mythology, nature and give them a taste of the real Wales. <\/p>\n<p>The launch will be held on the front above the beach in Dinas Dinlle and will be  officially opened at 5pm. In addition, two of CAMU\u2019s member organ businesses &#8211; Wild Elements and Pellennig &#8211; will provide seaside nature workshops for children  and a surfing lesson for its regular members.<br \/>\nFollowing a period of over a decade working in the outdoor recreation sector,  Menter Iaith Conwy have been providing funding for training budding instructors in  the sector. Thanks to this funding, over 300 instructors have been trained during  that time, who now work or run businesses in the sector. This means that the  percentage of Welsh speakers who now work in the industry has increased  significantly compared to fifteen years ago. <\/p>\n<p>Meirion Davies, Chief Executive, Menter Iaith Conwy said:<br \/>\n\u201cBack in 2003, only 5% of workers in the industry in the North West could speak Welsh. Thanks partly to Menter Iaith Conwy, financed by the Rural Development  Fund and the continued support of Snowdonia National Park\u2019s Sustainable  Development Fund, the percentage grew to 28% by 2011. Since then we have  continued to train, focussing on higher level qualifications. But the sector continues  to grow, and we are very keen to continue with our work.\u201d<br \/>\n3<br \/>\nAccording to Llywela Owain, Senior Language and Scrutiny consultant for Menter  Iaith Gwynedd (Hunaniaith):<br \/>\n\u201cWe\u2019ve known for about 20 years that local people and Welsh speakers are  underrepresented within the outdoor pursuits sector in North West Wales. This  campaign between the Mentrau Iaith and some businesses within the outdoor  pursuits sector are part of the plans to try and tackle this issue. With the outdoor  pursuits sector proving to be more popular than ever, we need to ensure that new  work opportunities are available locally to our bilingual young people, who are  completing outdoor pursuits courses in our Secondary Schools and Colleges.<br \/>\nAlso, it is our hope that, over time, more businesses and individuals will join CAMU  as it develops and expands.\u201d <\/p>\n<p>Stephen Jones, the owner of Anelu\/ Aim Higher added, \u201cAs a company working in  the great outdoors in Gwynedd we welcome this campaign to raise awareness and  support local Welsh businesses in a sector where the majority of visitors currently  don\u2019t necessarily gain a truly Welsh experience. We are very eager to change this  and share the story of Wales with children and adults who enjoy the Welsh  experience.\u201d <\/p>\n<p><a href=\"https:\/\/www.facebook.com\/groups\/2374575202866269\">CAMU has a Facebook group<\/a> which includes full details  of all the various services of 14 outdoor recreation companies in Gwynedd, Conwy  and Anglesey. <\/p>\n<p>CAMU\u2019s website <a href=\"http:\/\/www.camu.cymru\">www.camu.cymru<\/a> will soon be live. If you would like more  information, or to join CAMU, please contact Meirion on <a href=\"mailto:meirion@miconwy.cymru\">meirion@miconwy.cymru<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a very difficult period for businesses in the outdoor pursuits sector due to COVID-19, it is with pleasure that Mentrau Iaith (Welsh language initiatives) in Gwynedd (Hunaniaith) Bangor, Conwy and Anglesey announce the launch of CAMU. CAMU is a campaign to establish a brand to jointly promote businesses who can provide outdoor pursuits activities [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":3780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[466],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAMU Launch - a Brand to Promote Welsh Outdoor Activity Businesess - Menter Iaith Conwy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miconwy.cymru\/en\/camu-launch-a-brand-to-promote-welsh-outdoor-activity-businesess\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAMU Launch - a Brand to Promote Welsh Outdoor Activity Businesess - Menter Iaith Conwy\" \/>\n<meta property=\"og:description\" content=\"Following a very difficult period for businesses in the outdoor pursuits sector due to COVID-19, it is with pleasure that Mentrau Iaith (Welsh language initiatives) in Gwynedd (Hunaniaith) Bangor, Conwy and Anglesey announce the launch of CAMU. 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